You're either part of the problem, or part of the solution. That's what they say. We intend to be a part of the latter.
So let's start by looking wide, taking in ideas that we haven't paid enough attention to. Let's talk about the big issues, the ones that we've underestimated when working with media. Drivers behind behavior. Consequences of a rapid technology development. Incentives for interaction. Perceived value.
Let's listen to what Nokia´s user anthropologist Jan Chipchase says about the changing value of collective mobs, when the threshold of creating them is lowered:
