R&D Blog - user experience

Playfulness

Put a smile on my face and I'll listen to what you have to say.


How do you make kids do boring stuff they absolutely don't want to do? Things like brush their teeth, pick up their toys or go shopping. For me the solution is often about turning the boring stuff into something playful, something more like a game. Apparently I'm not the only one thinking along those lines since our world is full of examples of products and services designed with playfulness and games in mind. Not just to appeal to kids but also to attract the attention, engage and change the behaviour of boring grown-ups like you and me.