Bonnier Ventures sells Real Agency Group to the agency founders

Bonnier Ventures sells Real Agency Group to the agency founders

The founders buy back the communications agency network Real Agency Group from Bonnier Ventures, which assesses that the group is no longer in the portfolio.

It is the former founders of the communications agencies Spoon and Oh My who, together with 13 other leaders and managers within the Real Agency Group (RAG), are acquiring RAG from Bonnier, according to a press release.

“Bonnier as owner has brought great benefits. But when they announced that we did not really fit into the portfolio, the idea grew that it would be an exciting next step to regain the entrepreneurial feeling, the opportunity to manage together with people who are close to the business”, says Anders Ribba, CEO of Real Agency Group and also one of Spoon’s founder, in a press release.

Jonas von Hedenberg – Investment Director at Bonnier Ventures and Real Agency Group’s former chairman – says in a comment that it feels good to transfer to those who know the group best.

“It has been a rewarding journey in every way; profitable and fun. As a pure consulting business however, RAG becoma something of an odd bird in our portfolio. We have worked closely with their management for many years and we think it is a good solution that the agency group is taken over by its founders and management. We’re looking forward to follow the next steps for the group, but now from a different position”, comments Jonas von Hedenberg.