Allt om Vin to Bonnier News Lifestyle

Allt om Vin to Bonnier News Lifestyle

Swedish wine enthusiast magazine Allt om Vin (all about wine) moves from Bonnier Tidskrifter to Bonnier News Lifestyle.

“We’ve identified wine as an important topic that we can develop new digital business around,” says Anna-Clara Welander, head of Bonnier News Lifestyle, the digital brand and magazine division of Bonnier News. “Allt om Vin is a strong brand with high consumer awareness and credibility, it will be an important piece of the puzzle from here on out.”

Bonnier New Lifestyle’s strategy is to focus on new digital business, including e-commerce and services.

“The editorial team at Allt om Vin has skill and knowledge on the topic of wine, now we’ll push it out into digital channels, both editorial and in terms of new business,” says Welander.

“Wine will continue to be an important focus fo Bonnier Tidskrifter, primarily with brands such as Allt om Mat and Lantliv Mat & Vin. But Allt om Vin fits better with what Bonnier News Lifestyle is doing, so the move makes a lot of sense,” says Lars Dahmén, CEO for Bonnier Tidskrifter. “And we will be working more in the future in collaboration across the Bonnier group’s different companies when it comes to content around wine.”