Adlibris Branches Out

Founded in 1997, Adlibris is the Nordic region’s biggest online book seller. Now, Adlibris is broadening its selection with the ambition to be the region’s best bargain and most inspiring online retailer not just in books, but in hobbies, toys and paper and office products.

“With the new range we want to increase what we offer to our customers and be a welcoming, inspiring site where you can easily buy all the products you need to create, play and craft, at a good price,” says Henrik Oscarsson, COO for Adlibris.

One of the important reasons behind Adlibris’ new focus is the increasing interest in non-fiction, such as cook books, interior design and home improvement books.

“More and more do-it-yourself books are making it to Adlibris best-seller lists, and we see a strong trend for people who want to be creative at home,” says Oscarsson. “Taking our lead from books, and building our product offering based on that, we want to create a unique shopping experience where our customers can find all they need to make their days more creative and colorful.”

The new categories are being launched simultaneously in Finland, Norway and Sweden and are available on the websites.