Bonnier Increases Shares in HittaHem

In November 2013, the Bonnier News business area acquired 49 percent of Malmö-based Next Solutions AB, which operates real estate listing site HittaHem. Extensive work was then done to integrate HittaHem’s matching services with the websites of Bonnier’s Swedish daily papers. Now Bonnier News has become majority owner.

“We saw that the market for real estate listings was quickly changing, and that there was a big need to connect real estate announcements with smart digital matching tools, ” says Henrik Stangel, outgoing sales director for Bonnier News. “Now, we’ve tested the business model and seen that it works. That’s why we are increasing our ownership.”

Bonneir News will acquire shares from other shareholders to increase its ownership to over 90 percent of the company.

“Acquisitions are an important component for us in growing our business and meeting the digital transformation with a much bigger share of digital revenues,” says Tomas Franzén, CEO for Bonnier AB. “The increased engagement in HittaHem is a natural step for Bonnier.”