Bonnier Magazines Acquires Tidningskungen.se

Bonnier Tidskrifter will become the new majority owner of Mediafy. Mediafy sells magazines over the web, primarily through the website Tidningskungen.se. The company has operations in Norway (Bladkongen.no) and Finland (Lehtikuningas.fi), and sells corporate subscription packages as well.

Since its founding, Mediafy has continuously developed its services within sales and marketing for magazine publishers, and today has dozens of sites aimed at consumers. With more than 3,500 titles, it is the Nordic region’s biggest magazine subscription retailer.

“Mediafy, with its wide range, has shown that a maximized customer focus is profitable, which benefits the entire magazine industry,” says Ulrika Saxon, CEO for Bonnier Magazines. “I believe that our long-term subscription strategy and Mediafy’s fast-paced focus are a strong basis for future sales.”