Bonnier Tidskrifter and Tailsweep Merge

Bonnier Tidskrifter and Tailsweep Merge

The Swedish magazine publisher and influencer network join forces. 

Bonnier combines forces with Swedish magazine publisher Bonnier Tidskrifter and influencer network Tailsweep combining to create the biggest influencer network in the Nordic region.

Tailsweep has a network with 190 independent influencers, the biggest of its kind in Sweden, focused on blogs, Instagram, Facebook and other social media. Bonnier Tidskrifter has some 60 influencers connected to its various well-known brands.

“We love influencers, so Tailsweep and Bonnier Tidskrifter is a match made in heaven,” says Frid Boisen, head of digital for Bonnier Tidskrifter. “Not only can we offer our advertisers a new unique cooperation, even our influencers get a new career push.”