Bonnier Tidskrifter Launches Yourlife
Bonnier Tidskrifter has introduced a new concept, Yourlife – website, magazine, seminar series and more – that is the brainchild of magazine entrepreneur Carina Nunstedt, founder of Bonnier magazines mama and Family Living (as well as Passion for Business, from another publisher).
Yourlife is a unique wholistic concept that includes a website, a niche network and seminar series, plus a magazine with “deeper and bigger dreams,” says Nunstedt. The main topics are books, psychology, careers, fashion and lifestyle, travel, culture and the surrounding world, with people, participation and storytelling the focus. The magazine Yourlife will premiere in August.
“Yourlife is without doubt my biggest and most exciting venture so far,” says Nunstedt, who is concept publisher and editor in chief. “We’re going to dig deeper, have longer texts, open new doors, engage people and create personal meetings that make a difference. More slow fix rather than quick fix – in combination with a feeling of ‘everyday luxury’ for those who want to be challenged and to dream.”
Yourlife consists of a range of niche areas, set up at www.yourlife.nu;
- MINDyourlife, psychology and personal development.
- BOOKyourlife, more reading in your life (has been up since 2009).
- WORKyourlife, career development – seminars will start in spring 2010.
- TIMEofyourlife, with culture, social trends, global news and politics.
- STYLEyourlife, personal style at home and on the job.
- SPAyourlife, beauty and fitness.
- TRAVELyourlife, personal travel guides.
- SPICEyourlife, food inspiration.
The website Yourlife.nu will have famous bloggers and experts, interviews as well as information on both upcoming seminars and membership in the network.