Euro 16 on Expressen TV.

Expressen TV has built a brand new green screen studio, located at the Bonnier News building in Stockholm and launched last Friday when Euro 16 kicked off in France. On Monday evening it’s Sweden vs. Republic of Ireland, and Expressen TV will cover the showdown extensively with 16 hours of live TV.

“The new studio uses world-leading Vizrt technology, the same 3D graphics that CNN, the BBC and others have invested in, and we’re also offering 3D virtual reality highlights from the games which are produced by the French news agency AFP,” says Bella Levy, Head of Expressen TV.

Expressen TV also has an on-location studio in France, currently in Paris but mostly in Pornichet, where the Swedish team is based. Video reporters are based by the Swedish team hotel, the training grounds and among the football fans. Press conferences and training sessions are shown live.

“We co-operate with CNN, Reuters and AP and use their live feeds,” says Levy. “This is the most ambitious coverage of a football championship in Sweden so far, never ever has any media hourse offered so many interviews and analysts, and so on.”

Every morning there is an 8:00 a.m. “Studio Pornichet” show, followed by live coverage from various Euro 16 teams press conferences etc, and from 2.00 p.m. the “Euro 16 Studio” show goes on until midnight.

“Traditional linear TV channels, such as TV4 or C More, are great producers of the actual game broadcast,” says Levy. “As a purely digital player, what we offer is something different. We add video to what we also do in print and online.”