Expressen on Snapchat and WhatsApp

News daily Expressen is now available in two of the most popular messaging apps, Snapchat and WhatsApp, the first paper to do so in Sweden.

“Messaging services are an interesting distribution format for news, and we want to use every chance we can to reach readers, not least a young audience,” says Johanna Odlander, editions manager for social media at the paper.

With four different channels – news, opinion, sports and entertainment – users can subscribe to Expressen for WhatsApp to receive daily links. And users can share content on social media to WhatsApp as well, simply by using the new green icon at the bottom of articles on the mobile site. The service is even available for Expressen’s popular viral sites Omtalat.nu, Gilladjur.se and Quizzat.

Users who subscribe to Expressen on Snapchat get updates as well, plus some behind-the-scenes and extra content.

WhatsApp users can subscribe using these instructions.

Snapchat users can subscribe via an icon.