Köket.se for Foodlovers

Köket.se, the heart of a new Swedish food and baking eco-system, launched earlier today. Offering consumers a full-range food experience, everything from inspiration to shopping, köket.se is an initiative of Swedish television TV4 Group. Köket.se gives advertisers as well access to new integrated holistic solutions and platform-agnostic collaboration.

“Köket.se is fun and functional, users can easily find what they’re looking for,” says Camilla Everberg, business area manager for food at the TV4 Group. “It will be the obvious place for anyone interested in food and baking, and give our advertising partners new possibilities to reach an active, interested and attractive target audience. During 2016, köket.se will undergo continuous development with new content, new functions and new opportunities.”

Recept.nu, which collected all recipes from the TV4 Group’s different food programming, chefs as well as popular cookbooks, will be transferred to köket.se as part of the launch. Köket.se has some 27,000 recipes from a range of well-known Swedish chefs, who will also offer their best tips, recipes and inspiration.

For advertisers, there will be greater possibilities to work closely digitally with the different program formats and profiles, as well as with relevant holidays and themes around food and baking. Focus for development will be on video and new smart services and functions.

Also part of the köket.se will be online store Kökets favoriter (kitchen favorites), launched last fall by the TV4 Group together with online retailer Adlibris.com, selling cookware, bakeware and tableware from leading brands.