Malin Häger New Sales Director for TV4 Group

Malin Häger will be the new sales director for Sweden’s TV4 Group. She succeeds Michael Grimborg, who after 16 years in the position has decided to leave TV4 in the summer.

Häger was recruited to the TV4 Group’s sales division in 2011, as administrative manager and change manager, and became customer manager in 2014. She previously served as executive vice president for media agency Starcom, where she was manager for TV asnd buying director for nine years. She has also worked as manager for TV as IUM, Mediavision, Marketing Group and TV3.