Odla.nu to Adlibris

The Adlibris Group, one of the Nordic region’s leading e-commerce groups, continues to grow with the acquisition of Odla.nu, Sweden’s biggest gardening site.

The acquisition of Odla.nu is part of the Adlibris Group’s development strategy, via acquisitions and organic growth, to become the Nordic region’s most inspiring and affordable e-commerce group with a focus on books, hobbies and lifestyle. Among the group’s companies are Adlibris, Discshop and Bamba.

“Broadening our offering to customers is one of the key elements for our growth, and Odla.nu will be a welcome addition to the Adlibris Group,” says Johan Kleberg, CEO. “Gardening is a segment with a strong local flavor where e-commerce is still underdeveloped, which makes it an exciting area for us. It’s also an area that’s totally in line with our other segments, since like books and DIY, it’s about products where customers share our passion and engagement.”

Odla.nu was founded in 1998 and today is Sweden’s biggest meeting place and inspiration site for gardening enthusiasts.