Spoon Expands

On Tuesday, Swedish content agency Spoon announced that it has opened an office in Finland. Earlier this year, the company also established an office in Norway. We talked with Spoon CEO Anders Ribba about the new offices.

Why has Spoon started up bureaus in Oslo and now Helsinki?

Several reasons. We’ve been working with content marketing for a long time at Spoon, we have excellent processes and competence for what it takes to manage these kinds of projects. We want to capitalize on this knowledge and experience in new markets, and our neighboring countries are a good start.

A number of our global customers see the Nordic region as one market, so it’s important to be able to deliver to all the countries of the region. We have many Sweden-based customers that we help in both Finland and Norway, and we even have Finnish and Norwegian companies who are customers, which makes for a good foundation for expansion in each country.

What can we expect to see in the future for Spoon in Finland and Norway?

The idea is to have local bureau directors who will focus on the local market as well as global players who have headquarters in Finland or Norway. We’ve found staff with good track records, strong entrepreneurs who we believe will be able to build up Spoon with a local flavor in the respective countries. We plan to expand locally with bureaus that can quickly run independently, but still take advantage of the contacts, competence and existing customer relations we have, providing even better service for our current customers.