The Golden Button 2014

Roland Hjort, founder and designer for Swedish fashion house Whyred, won the prestigious Damernas Värld Guldknappen 2014 – the Golden Button – prize on Friday. The award was given at Grand Hôtel in Stockholm, along with an award for accessories, Damernas Värld Guldknappen Accessoar 2014, which went to Angela Martarelli for The Case Factory.

Since 1982, Swedish women’s magazine Damernas Värld has given out the fashion designer prize Guldknappen (The Golden Button) to top Swedish designers. The award was established to promote, support and put focus on Swedish fashion, and this year was given out for the 33rd time. Since 2010, a category for accessories has also been included. Clothes and accessories from the winners automatically become part of the permanent collection of the Nordic Museum, Sweden’s foremost collector of clothing.

On the main prize for Roland Hjort, the jury wrote:

Finally, many are no doubt saying. After 15 years with a strong presence in Swedish fashion, it’s time for jubilation – and time to win Damernas Världs Guldknappen 2014. The brand is marked by contrasts in tailoring and is understated. This well-established name in fashion gets his inspiration from art and music, with a nod to the style of the 1960s. We congratulate Roland Hjort, who has found his roots and made the classic Whyred style more relevant than ever.

On the accessory prize, the jury wrote:

Almost no one leaves home without it.  It’s visible everywhere and technologically speaking, has it all. And you use it every six minutes every day. Cellphones are in fact our most beloved accessory. This year’s winner of Damernas Värld Guldknappen Accessoar has successfully taught us how important an attractive case is. With solid expertise in the handling of leather, tasteful packaging and a confident eye for international trends, The Case Factory has gotten us to love exclusive cellphone cases.

The jury consisted of Martina Bonnier, editor-in-chief and fashion director for Damernas Värld/DV Mode; Pär Engsheden, designer and purveyer to the royal court; Emilia de Poret, artist and fashion icon; Lisa Pettersson, fashion editor for Damernas Värld/DV Mode; and Columbine Smille, fashion blogger and fashion director, STYLEBY.