TV4 Partners With YouTube

Sweden’s TV4 Group has announced it is expanding its presence on YouTube in a new partnership. The initiative will include a stengthened YouTube channel, program-specific channels – like the channel for Swedish Idol created for YouTube last fall – and vlogs from journalists and TV personalities. The new offering will be part of its on-demand service, TV4 Play.

Already up and running are program-specific channels for news programs Nyhetsmorgon and TV4 Nyheterna, TV4 Sport, Let’s Dance and vlogs from journalists Anders Pihlblad, Ulf Kristofferson and Olof Lundh, with the list growing daily.