Virtual Reality With Dagens Nyheter

On Dec. 20, daily newspaper Dagens Nyheter will launch a new initiative providing 360 video for readers: dn.se/vr. And in Google’s first Scandinavian VR partnership, the paper will distribute 10,000 Google Cardboard VR viewers to readers in conjunction with the launch.

“We want to take the public to places they normally wouldn’t be able to go, showing them the whole picture in a new storytelling format,” says Martin Jönsson, head of editorial development at Dagens Nyheter and project manager for the initiative. “It’s an incredibly exciting format to work with and to experience.” 

The site will launch with four features where readers can follow along to: war-torn Ukraine; a trip on the yet-to-be-opened Citybanan commuter train line; behind the scenes and onstage with popstars Rebecca & Fiona; plus meditation in one of the world’s most beautiful spots.