Woo, the New Video Ad Platform from Bonnier

Woo is the name of the new ad platform from Bonnier. At Woo.ad, advertisers will have the possibility of buying programmatic advertising and running campaigns across the Bonnier group’s different Swedish video services.

To start with, Woo will offer video space on on-demand service TV4 Play as well as newspapers Expressen, Dagens Nyheter and Dagens industri’s video content. This makes Woo one of the biggest and most powerful platforms available in the Swedish online-video market. Eventually, plans are for Woo to offer audience targeting based on first-party data from Bonnier and that additional partners will be added.

“Woo will be a ‘premium programmatic’ service, which with a simple and transparent offering gives advertisers the ability to buy, control and follow-up on campaigns across Bonnier’s different Swedish video services,” says Nicklas Norrby, who is responsible for Woo. “Woo is being launched with a clear ambition to continuously develop and change in time with the market.”

The video ad platfrom Woo is a Bonnier group project led by the TV4 Group. Like the digital display ad network Bonnier Ad Network, which is led by Expressen/Bonnier News business area, the purpose is to provide advertisers the possibility to utilize Bonnier’s entire digital breadth.